Healthy Drink & Food with Kauai



Kauai – Brand

1.       Kauai is promoting healthy eating and heathy lifestyle and strive to be the leader in the healthy food revolution and serving every customer delicious, healthy real food – quickly – with an exceptional customer experience on the move.

                   These 5 values are the foundation for the culture.

a)      Family: believing in family values, care, respect, and loyalty, and work together 

b)      Energy: making things happen - quickly and having a positive, infections energy and position for serving customers.

c)       Honesty: always keeping it real being honest and serving good and clean healthy food that is ethically sourced and free from artificial stuff.

d)      Fresh: always serving fresh ingrediencies

e)      Kool: There’s cool, and then there’s Kauai Kool - it is about bringing the Koolest parts of our personalities to work, keeping it 100% real.

Kauai brand elements

a)      Name: its different and easy to remember, the name relates or resonate with island meaning fresh and clean food 

b)      Logo: the name is the logo; strategical it is a smart move as the brand is not complicated when designing their serving containers or cup and cutting costs

c)       Brand slogan: this is extremely efficient to build a brand equity (the healthy smoothly narrative)

d)      Brand tone: healthy eating, we are living in an era where we all strive for healthy lifestyle and healthy eating. We live a busy life, and we want something on the go. People are hooked on the smoothly that Kauai are serving as it taste great and promotes healthy living.

2.       With every company and individual promoting healthy lifestyle and eating Kauai serves that best with competition being on the raise since the pandemic period. Making money (additional income) trying to copy what Kauia has been serving for sometimes and promoting healthy life is the new life. They service different smoothy according to your needs and smoothly that is builds your immune system. Yes, the pricing is a bit high, but you must pay for quality eating.

Building a brand such as Kauai it might look easy but to penetrate the market and try to communicate a new brand that communicating healthy eating is not easy where there has been a lot of f of failures with other brand trying but not being received by the consumers. Identify the target market and understanding what is current being communicated in the food industry. We are living in an era or that people are struggling with weight issues and going to the gym is not an option so for Kauia to partner with Virgin Active its one creative marking strategy to communicate healthy eating goes hand in hand with the gym and with that comes specials and discounts for gym members.  Another creative strategy as their prices is a bit high, they have also partnered with Vodacom in their shake and win competition on their app where you win coupons to collect a smoothy at Kauia for free.

Their brand strategy is being open to partnerships that will generate more footprint to the store and promote healthy eating.

3.       Branding need to constantly change with the times and evolves to the current times and current trends. A smoothy is something watery and cold meaning serving it in a long-lasting cup and prevent messing your self up. You cannot keep the same branding for 20 years without evolving people (consumes / customers) needs to be in touch with the current trends that sells and talk to your customers. Knowing your market makes it easy to understand the treats they follow to make it easy to evolves round their needs. This day is all about what picture you post on the social media , how many followers you have , how many likes you get  when you post a picture and staying relevant to the current trends. Brand’s evolutes to maintain current  trends to customers. Kauai has evolved in the numbers of years, now they know their target market and what food ( healthy salads) or smoothy treading that  these healthy promoting  celebrities like to eat or drink to promote healthy eating and position your brand in specific area/location to speak the same language as your brand and costing.

With brands ( Kauia) evolution must always  be considered, marketing objective of Kauia brand , brand objective, brand characteristics and brand positing. It’s all about what you serve and what people like or currently relates to .

 



 https://www.facebook.com/KauaiGlobal 

https://www.instagram.com/kauaiglobal/

https://www.linkedin.com/showcase/kauaisouthafrica/

          https://kauai.co.za/blog/#




 

Comments

Post a Comment

Popular posts from this blog

Drip Footwear

Image
            How effective is the brand at managing of its brand portfolio? Drip Footwear is a black owned sneaker brand that has just celebrated its second birthday this month. It is a township brand. Brand positioning has been defined by Kotler as “ the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market ”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' mind. Knowing your target market first will give you direction on managing your brand positioning. Drip's target market started in the township, and it was positioned there to relate to young and fun people with it bring colours and design and being affordable. As the brand started to grow it has now changed or moved the positing as identified as an international that has started to position the brand in collaborations with big brands such MTN, Channel O as the shoe sponsor f
Read more

Checkers - Social Media and Digital platforms -Integrated Marketing Communication (IMC) by Ntebaleng Seemola

Image
Checkers has always looked like expensive shop and only for a certain groups of people , but now it a shop for all with specials for make things affordable  . For a number of year/decades  Checkers has used all tradition al platforms to communicate the brands and its offerings. As we evolves they have intergrade the digital and social media platforms to reach their consumers/ audience  quicker than before. Digital platforms has become the new and quicker platforms to get the message our there to target a larger audience at once cutting costs in print , delivery of promotions and sales catalogues, Majority of the population are not using Social media platform to communicate . During the log down Checkers  introduces a new and quickest way of shopping to avoid to got the physical stores the 60(Sixty ) www.Sixty60.co.za, seconds meaning you select list  of you needs then process to payment then they delivers. Its fast , easy , resonate with people to adjust to the ways of purchasing on li
Read more

Building brand equity and value of Toyota

Image
By Ntebaleng Seemola    Toyota was   founded by Kiichiro Toyoda and incorporated on August 28, 1937.in Japan . It is a foreign brand that is has found its presence locally and well received by consumers . Building a brand such a Toyota with so many decades in existence can be good and bad for the brand .   Toyota has   8   sub-brands within its brand that caters for different markets and improved its brand equity   and give customers a free-range choice of what applies   to their needs in a car it is all about the experience and reliability of the car .Some brands are founds in South Africa and some in Esia . Sub-brands are Toyota Hilux ,Toyota Camry , Toyota Sienna , Toyota Corolla, Toyota Tacoma ,Toyota Supra   and Toyota RAV4 .   From personal to commercial vehicles that Toyota brand this gives the customer value for their money . Brand Name : the name of the brand is the most important aspect of the brand , we customers identify the brand with the name , meaning the logo must be
Read more