Checkers - Social Media and Digital platforms -Integrated Marketing Communication (IMC) by Ntebaleng Seemola

Checkers has always looked like expensive shop and only for a certain groups of people , but now it a shop for all with specials for make things affordable  . For a number of year/decades  Checkers has used all tradition al platforms to communicate the brands and its offerings. As we evolves they have intergrade the digital and social media platforms to reach their consumers/ audience  quicker than before.

Digital platforms has become the new and quicker platforms to get the message our there to target a larger audience at once cutting costs in print , delivery of promotions and sales catalogues, Majority of the population are not using Social media platform to communicate . During the log down Checkers  introduces a new and quickest way of shopping to avoid to got the physical stores the 60(Sixty ) www.Sixty60.co.za, seconds meaning you select list  of you needs then process to payment then they delivers. Its fast , easy , resonate with people to adjust to the ways of purchasing on line current times we are living in. The App is effective and its collect by you as you place an order its a personal digital platform . They deliver in all the 9 provinces in South Africa. 

Payment methods

You can trust Checkers Sixty60’s safe and secure payment methods. Both Visa and Mastercard credit and chip-enabled debit cards are accepted. We do not accept cash, Diners Club or American Express cards at present.

If you’re an FNB customer, you will earn eBucks when shopping on Sixty60.

Need help?

Our Help Centre is available from 8am - 8pm daily. You can also email us at help@sixty60.co.za















Having won couple of awards at the Marketing Achievements Awards (MAA)2020 , it reflect on how a traditional  stores as Checkers can be integrated and adjust to the new ways of communicating by using the digital platforms for promotions , specials and any other communication to reach the audience. 

www.marketingawards.co.za


Being the winner of the the below awards, its show how Checkers has afforded its customers to enjoy shopping from the comfort of their homes. 
  1. Excellence in Marketing Innovation Awards 
  2. Excellence in New Product or Brand Launch 
  3. Excellence in Integrating  Marketing Awards 
  4. Excellence in Digital Brand Marketing Awards                           

The relate with customers with also including the CSI project in return to the community by being a peeler of assistance with food parcels and giving a helping hand .


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