Adidas

 

Adidas is a timeless brand that creates timeless fashion statements. It is one of the great brands internationally and well received by the consumers internationally so . The logo and its colors the black and white colour have always been associated or related to adidas brand. The design and the confront of the sneaker and the look and feel of the brand across have always been the selling point of the sneaker and all their brand apparel . Even when the brand moved or added apparel to their brand the Black & White identity was and is still present, and it has always been associated to the brand CI (Company Identity ). The is very strong ,bold and easy to relate to . It is not hard to sell the brand as its associated to Sport and fashion . As we evolve and new trends has penetrated the fashion industry and the sport world , we have created a culture of mixing the sport apparel and fashion as daily clothes in making a fashion statement , sneaker with a suit and tracksuits with high heels . The design of the sneakers is easy on the eye, but the high quality of the material used makes it timeliness and it is in its own league of fashion. They have brand collections that caters for all across gander , age, and race based on the consumers’ needs and want from the brand . Adidas associated to personalities has opened a window of interest from consumer that will want to have the same brands apparel with their heroes .
Adidas prides itself/ brand by associating with legends that have great achievement to represent the brand highly to also get great response from the consumer . Consumer but with their emotions and eyes. Adidas core values being are Honest, Authentic , Passionate , Committed ,Inspirational and Innovative. This values clearly explain or outline the importance of its values that the brands have to the consumers that buys /purchase the brand. This kind of agreements or sign personalities to be brand ambassadors it creates large interest and footprint to the brand and monetary value will increase. But to alien with people, you must give back to the communities either with sport facilities or scholarship for the young that are keen or are excellent with sport. People want to relate to a brand and the brand must be easy to associate with and accommodate all .
You wear the brand that represent consistency , quality and comfort . You are what you wear !!!!!

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