Lets talk Brands

  The considerations of potential growth strategies   First identify what make the business grow as knowing is the brand /business sell it self or the strategy in place . If your business is currently experiencing a growth , you need to figure out exactly what sets you apart from other businesses. There are numerous things that you can do, such as analyze your  products ,sales, overheads, assets, and inventory. Once you have a better understanding of where you stand financially and brand position , you will be able to estimate how your growth will impact these factors, helping to avoid any potential liquidation or failures that might come down the line in the future. Strategy can be different and implemented differently by identifying what and to whom your strategy to communicate the business /brand vision to the different target market . In considering the business potential growth there are things that one must consider before making the decision : Understanding the cause of the grow

            How effective is the brand at managing of its brand portfolio? Drip Footwear is a black owned sneaker brand that has just celebrated its second birthday this month. It is a township brand. Brand positioning has been defined by Kotler as “ the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market ”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' mind. Knowing your target market first will give you direction on managing your brand positioning. Drip's target market started in the township, and it was positioned there to relate to young and fun people with it bring colours and design and being affordable. As the brand started to grow it has now changed or moved the positing as identified as an international that has started to position the brand in collaborations with big brands such MTN, Channel O as the shoe sponsor f

Checkers has always looked like expensive shop and only for a certain groups of people , but now it a shop for all with specials for make things affordable  . For a number of year/decades  Checkers has used all tradition al platforms to communicate the brands and its offerings. As we evolves they have intergrade the digital and social media platforms to reach their consumers/ audience  quicker than before. Digital platforms has become the new and quicker platforms to get the message our there to target a larger audience at once cutting costs in print , delivery of promotions and sales catalogues, Majority of the population are not using Social media platform to communicate . During the log down Checkers  introduces a new and quickest way of shopping to avoid to got the physical stores the 60(Sixty ) www.Sixty60.co.za, seconds meaning you select list  of you needs then process to payment then they delivers. Its fast , easy , resonate with people to adjust to the ways of purchasing on li

  By Ntebaleng Seemola  Adidas is a timeless brand that creates timeless fashion statements. It is one of the great brands internationally and well received by the consumers internationally so . The logo and its colors the black and white colour have always been associated or related to adidas brand. The design and the confront of the sneaker and the look and feel of the brand across have always been the selling point of the sneaker and all their brand apparel . Even when the brand moved or added apparel to their brand the Black & White identity was and is still present, and it has always been associated to the brand CI (Company Identity ). The is very strong ,bold and easy to relate to . It is not hard to sell the brand as its associated to Sport and fashion . As we evolve and new trends has penetrated the fashion industry and the sport world , we have created a culture of mixing the sport apparel and fashion as daily clothes in making a fashion statement , sneaker with a suit and

  This is my first post finally!  We talk all brands and your pocket  I will be engaging on different brands and why we like or associate ourselves with them.  Quality or quantity?.