Lets talk Brands

            How effective is the brand at managing of its brand portfolio? Drip Footwear is a black owned sneaker brand that has just celebrated its second birthday this month. It is a township brand. Brand positioning has been defined by Kotler as “ the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market ”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' mind. Knowing your target market first will give you direction on managing your brand positioning. Drip's target market started in the township, and it was positioned there to relate to young and fun people with it bring colours and design and being affordable. As the brand started to grow it has now changed or moved the positing as identified as an international that has started to position the brand in collaborations with big brands such MTN, Channel O...

Checkers has always looked like expensive shop and only for a certain groups of people , but now it a shop for all with specials for make things affordable  . For a number of year/decades  Checkers has used all tradition al platforms to communicate the brands and its offerings. As we evolves they have intergrade the digital and social media platforms to reach their consumers/ audience  quicker than before. Digital platforms has become the new and quicker platforms to get the message our there to target a larger audience at once cutting costs in print , delivery of promotions and sales catalogues, Majority of the population are not using Social media platform to communicate . During the log down Checkers  introduces a new and quickest way of shopping to avoid to got the physical stores the 60(Sixty ) www.Sixty60.co.za, seconds meaning you select list  of you needs then process to payment then they delivers. Its fast , easy , resonate with people to...

  By Ntebaleng Seemola  Adidas is a timeless brand that creates timeless fashion statements. It is one of the great brands internationally and well received by the consumers internationally so . The logo and its colors the black and white colour have always been associated or related to adidas brand. The design and the confront of the sneaker and the look and feel of the brand across have always been the selling point of the sneaker and all their brand apparel . Even when the brand moved or added apparel to their brand the Black & White identity was and is still present, and it has always been associated to the brand CI (Company Identity ). The is very strong ,bold and easy to relate to . It is not hard to sell the brand as its associated to Sport and fashion . As we evolve and new trends has penetrated the fashion industry and the sport world , we have created a culture of mixing the sport apparel and fashion as daily clothes in making a fashion statement , sneaker with a...

  This is my first post finally!  We talk all brands and your pocket  I will be engaging on different brands and why we like or associate ourselves with them.  Quality or quantity?.

Discuss the importance of internal marketing and the role of employee involvement in shaping the perception of the brand. Role of the employees of Lifting Africa clothing brand Living, understanding and selling the brand with its values and culture. Importance of internal marketing for Lifting Africa First the identification of the brand values that the employees must live too. Value creates culture.   Always invest in training and motivation will able employees to serve the customer well. The business start from the inside as the employees are the first client /customer of the brand, the must believe in the brand and it value for then to live and sell the brand. The value chain starts from the leader /founder /CEO. A good leadership must, ·          be visible o    meaning the presence of the leader is important the in day-to-day business. He manages the internal marketing of the brand to the employees ·  ...

By Ntebaleng Seemola    Toyota was   founded by Kiichiro Toyoda and incorporated on August 28, 1937.in Japan . It is a foreign brand that is has found its presence locally and well received by consumers . Building a brand such a Toyota with so many decades in existence can be good and bad for the brand .   Toyota has   8   sub-brands within its brand that caters for different markets and improved its brand equity   and give customers a free-range choice of what applies   to their needs in a car it is all about the experience and reliability of the car .Some brands are founds in South Africa and some in Esia . Sub-brands are Toyota Hilux ,Toyota Camry , Toyota Sienna , Toyota Corolla, Toyota Tacoma ,Toyota Supra   and Toyota RAV4 .   From personal to commercial vehicles that Toyota brand this gives the customer value for their money . Brand Name : the name of the brand is the most important aspect of the brand , we customers identify t...