Lets talk Brands

Discuss the importance of internal marketing and the role of employee involvement in shaping the perception of the brand. Role of the employees of Lifting Africa clothing brand Living, understanding and selling the brand with its values and culture. Importance of internal marketing for Lifting Africa First the identification of the brand values that the employees must live too. Value creates culture.   Always invest in training and motivation will able employees to serve the customer well. The business start from the inside as the employees are the first client /customer of the brand, the must believe in the brand and it value for then to live and sell the brand. The value chain starts from the leader /founder /CEO. A good leadership must, ·          be visible o    meaning the presence of the leader is important the in day-to-day business. He manages the internal marketing of the brand to the employees ·  ...

By Ntebaleng Seemola    Toyota was   founded by Kiichiro Toyoda and incorporated on August 28, 1937.in Japan . It is a foreign brand that is has found its presence locally and well received by consumers . Building a brand such a Toyota with so many decades in existence can be good and bad for the brand .   Toyota has   8   sub-brands within its brand that caters for different markets and improved its brand equity   and give customers a free-range choice of what applies   to their needs in a car it is all about the experience and reliability of the car .Some brands are founds in South Africa and some in Esia . Sub-brands are Toyota Hilux ,Toyota Camry , Toyota Sienna , Toyota Corolla, Toyota Tacoma ,Toyota Supra   and Toyota RAV4 .   From personal to commercial vehicles that Toyota brand this gives the customer value for their money . Brand Name : the name of the brand is the most important aspect of the brand , we customers identify t...